BenQ India’s managing director Rajeev Singh has revealed an unexpected correlation between rising memory prices and monitor sales trends. According to Singh, while memory price increases have impacted BenQ’s monitor sales, the effect manifests in surprising market segments. The company, which offers monitors for general consumers, professionals, and gamers, has observed that memory cost fluctuations don’t affect sales where logically expected. Singh explained this counterintuitive connection during recent discussions about market dynamics. The revelation highlights how interconnected technology supply chains influence purchasing patterns across different product categories. For Indian buyers, this suggests that memory price volatility could indirectly influence monitor availability and pricing, potentially affecting both individual consumers and businesses planning technology upgrades in the coming months.