Itel has announced the India launch date for its Zeno 100 Pro smartphone while teasing the upcoming Zeno 100 Lite variant. The Transsion Holdings-owned company is expanding its Indian smartphone portfolio through dedicated microsites that reveal key features of both devices.
The Zeno 100 Pro will arrive soon with premium specifications aimed at mid-range buyers. Meanwhile, the Zeno 100 Lite promises to deliver budget-friendly options for cost-conscious Indian consumers. Both handsets are expected to offer competitive features in their respective segments.
This dual-launch strategy positions Itel to capture a broader market segment in India’s competitive smartphone space. Indian buyers will have more affordable options with modern features, intensifying competition in the budget and mid-range categories.